Quick Biz

 

ARGENTINA

Neon to Nature FAM - The LVCVA's South America office will host a group media FAM from Argentina November 26-30 for three journalists and an LVCVA South America representative. 

Targeted outlets include:

  • Clarín newspaper (circ. 515K; UVM 27M) - As the main newspaper of Argentina,  the Sunday Tourism section features articles with a relevant destination, tips, rates and advice for travelling. Average readership age: 25-60.
  • Weekend Magazine (circ. 42K; UVM 150K) - The main outdoor and adventure magazine of Argentina, with a section dedicated to international destinations. Average readership age: 25-65.
  • Los Andes newspaper (circ. 86K; UVM 2M) - The main newspaper in Mendoza province (western region of Argentina) with a detailed travel section. This province will be connected by a new flight to the U.S. via Panama City starting November 2017. Average readership age: 25-50.
  • La Capital newspaper (circ. 41K; UVM 2M) - The main newspaper of Rosario city, the third largest city in Argentina, with a detailed travel section. This city is connected by a flight to U.S. via Panama City. Average readership age: 25-50.
  • Clase Ejecutiva magazine (circ. 58K; UVM 3M) - Lifestyle magazine of the business newspaper El Cronista Comercial, with distribution in all main cities of the country and strongly in Buenos Aires. Covers tourism dining, wellness and fashion of interest for the business sector. Average readership age: 25-29 (20%), 30-45 (50%), +45 (40%).

The FAM will focus on outdoor activities and adventure in the destination. We are seeking assistance with accommodations, dining, entertainment, attractions and tours to Grand Canyon, Red Rock Canyon and other related outdoor activities. Please submit offers by Friday, November 10. If you have any questions regarding this opportunity, please contact Paula Fernández, LVCVA South America at pfernandez@visitlasvegas.com.

 

CANADA

LVCVA Canada Trade Media "Off the Grid" FAM - The LVCVA Canada office will host a group media FAM December 4-7 for three journalists and an LVCVA Canada representative.

Targeted outlets include:

  • PAX News (21K subscribers; UVM 31K) - A market leader in Canadian travel trade news; PAX News magazine is printed 10 times per year in English and French.
  • Flight Centre (UVM 18K) - Canada's largest brick-and-mortar travel retail publication reaching travel professionals nationally.
  • Travel Pulse (UVM 19K) - The newest travel trade publication in Canada featuring travel industry news and videos for travelling Canadians.
  • Jaimon Voyages (UVM 57K) - French travel trade news magazine covering the most recent developments in terms of travel products, destinations, hotels and transportation.
  • Travel Week (circ. 32K; UVM 52K) - Travelweek is published weekly in both print and digital formats and daily by email (also distributed across French affiliated publication Profession Voyages).

This FAM will focus on 'adult freedom' and include a variety of sports, dining, and entertainment featuring "hidden gems" or escapes. We are seeking assistance with accommodations, luxury and unique activities, new shows, customized outdoor adventures, and immersive culinary experiences on and off the Strip. Please submit offers by Friday, November 17. If you have any questions regarding this opportunity, please contact Stephanie Freed-Burns, LVCVA Canada at sfreed-burns@visitlasvegas.com.

 

IRELAND

**Munster Express (circ. 150K) - Journalist Kieran Foley will visit the destination January 8-12 to write a double-page article for the Munster Express. Munster Express is the largest weekly newspaper covering areas in Southeast Ireland. Kieran will create editorial highlighting culture, dining and entertainment in Las Vegas. He is seeking assistance with accommodations, dining, entertainment and attractions and new openings in Las Vegas. The feature is slated to run March 2018. Please submit offers by Tuesday, November 14. If you have any questions regarding this opportunity, please contact Tryphavana Cross, LVCVA Ireland, at tcross@visitlasvegas.com.

While the LVCVA is not providing direct support for this opportunity, LVCVA Ireland has vetted this opportunity and confirmed expected coverage.


 

MEXICO

Life & Style México (circ. 60K) - On assignment for Mexico's premier guide for male lifestyle and luxury, Deputy Editor Alfredo Sánchez and Photographer Tanya Chávez, will visit Las Vegas November 20-24 for a 36-hour adventure to highlight only-in-Vegas activities. From exotic car racing and helicopter tours to the Grand Canyon and fine dining, the 10-page, destination-wide feature will run January/February 2018. We are seeking assistance with accommodations, adventure activities, entertainment, dining and attractions. Please submit offers by Friday, November 3. If you have questions regarding this opportunity, please contact Inés Pardo, Eureka & Co México, at ines@eurekandco.com.

LVCVA Mexico Latin Grammys Trade Media FAM - Two travel trade journalists and an LVCVA Mexico/Central America host will visit Las Vegas November 14-17 to experience the Latin Grammy Awards and the destination overall.

Targeted outlets include:

  • De viaje en Fórmula Confidencial (reach 1.1M) - In addition to presenting the beauty of national and international destinations, the radio program addresses the business and financial aspects of each destination.
  • Travel Report (reach 3.8M; UVM 70K) - As a weekly radio program and website about tourism and how to travel in different parts of the world, the program presents tips for travelers, live coverage (when in the destination), and interviews with people from the tourism industry.

We are seeking assistance with accommodations, dining, entertainment, new attractions and a helicopter flight to the Grand Canyon. Please submit offers by Friday, November 3. If you have any questions regarding this opportunity, please contact Elizabeth Paredes, LVCVA Mexico at eparedes@visitlasvegas.com.

 

ARGENTINA
*Neon to Nature FAM - The LVCVA's representative South American office will host a group media FAM from Argentina November 26-30 for three journalists and an LVCVA South Americas representative from Argentina. The FAM will focus on outdoor and adventure in the destination. The group is seeking assistance with accommodations, dining, entertainment, attractions and tours to Grand Canyon, Red Rock Canyon and other related outdoor activities.
Targeted outlets include:

  • Clarín newspaper (circ. 515K; UVM 27M) - The main newspaper of Argentina. The Sunday Tourism section features a main article with a relevant destination, tips, rates and advice for travelling. Average readership age: 25-60.
  • Weekend Magazine (circ. 42K; UVM 150K) - The main outdoor and adventure magazine of Argentina, with a section dedicated to international destinations. Average readership age: 25-65.
  • Los Andes newspaper (circ. 86K; UVM 2M) - The main newspaper in Mendoza province (western region of Argentina) with a detailed travel section. This province will be connected by a new flight to the U.S. via Panama City starting November 2017. Average readership age: 25-50.
  • La Capital newspaper (circ. 41K; UVM 2M) - The main newspaper of Rosario city, the third largest city in Argentina, with a detailed travel section. This city is connected by a flight to U.S. via Panama City. Average readership age: 25-50.
  • Clase Ejecutiva magazine (circ. 58K; UVM 3M) - Lifestyle magazine of the business newspaper El Cronista Comercial, with distribution in all main cities of the country and strongly in Buenos Aires. Covers tourism dining, wellness and fashion of interest for the business sector. Average readership age: 25-29 (20%), 30-45 (50%), +45 (40%).

Please submit offers by Friday, November 10. If you have any questions regarding this opportunity, please contact Paula Fernández, LVCVA South America at pfernandez@visitlasvegas.com.

CANADA
*LVCVA Canada Trade Media "Off the Grid" FAM - The LVCVA Canada office will host a group media FAM December 4-7 for three journalists and an LVCVA Canada representative.
Targeted outlets include:

  • PAX News (21K subscribers; UVM 31K) - As a market leader in Canadian travel trade news. PAX Magazine is printed 10 times per year in English and French.
  • Flight Centre (UVM 18K) - Canada's largest brick and mortar travel retail publication reaching travel professionals nationally.
  • Travel Pulse (UVM 19K) - newest travel trade publication in Canada featuring travel industry news and videos for travelling Canadians.
  • Jaimon Voyages (UVM 57K) - French travel trade news magazine covering the most recent developments in terms of travel products, destinations, hotels and transportation.
  • Travel Week (circ. 32K; UVM 52K) - Travelweek is published weekly in both print and digital formats and daily by email (also distributed across French affiliated publication Profession Voyages).

This FAM will focus on 'adult freedom' and include a variety of sports, dining, and entertainment that feature "hidden gems" or escapes. We are seeking assistance with accommodations, luxury and unique activities, new shows, customized outdoor adventures, and immersive culinary experiences on and off the Strip. Please submit offers by Friday, November 17. If you have any questions regarding this opportunity, please contact Stephanie Freed-Burns, LVCVA Canada at sfreed-burns@visitlasvegas.com.

MEXICO
*LVCVA Mexico Latin Grammys Trade Media FAM - Two travel trade journalists plus an LVCVA Mexico/Central America host will visit Las Vegas November 14-17 to experience the Latin Grammy Awards and the destination overall.
Targeted outlets include:

  • De viaje en Fórmula Confidencial (reach 1.1M) - In addition to presenting the beauties of national and international destinations, the radio program addresses the business and financial aspects of each destination.
  • Travel Report (reach 3.8M; UVM 70K) - A weekly radio program and website about tourism and how to travel in different parts of the world. The program presents tips for travelers, live coverage (when in the destination), and interviews with people form the tourism industry.

We are seeking assistance with accommodations, dining, entertainment, new attractions and a helicopter flight to the Grand Canyon. Please submit offers by Friday, November 3. If you have any questions regarding this opportunity, please contact Elizabeth Paredes, LVCVA Mexico at eparedes@visitlasvegas.com.

NORWAY
Aftenposten (circ. 500K) and Vi Menn (circ. 49K) - Norwegian journalist Thorkild Gundersen will visit Las Vegas November 7-14 to write several articles for the Norwegian national newspaper Aftenposten and the weekly publication geared toward men, Vi Menn. The travel articles will focus on action-packed Las Vegas with a "more than gambling" angle to highlight hidden gems and unique experiences. Aftenposten is Norway's largest national paper with a daily readership of 500,000 (Norway’s total population: 5 million.) Vi Menn is Norway's biggest lifestyle male publication. We are seeking assistance with accommodations, entertainment, dining, attractions and a helicopter flight to the Grand Canyon. Coverage is expected to run this Fall and early next year. Please submit offers by Friday, October 27. If you have questions regarding this opportunity, please contact Helene Hofverberg, LVCVA Scandinavia at HHofverberg@visitlasvegas.com.
While the LVCVA is not providing direct support for this opportunity, LVCVA Scandinavia has vetted this opportunity and confirmed the details regarding expected coverage.

UK
LVCVA UK Trade Media Group Trip - The LVCVA UK office will host four of the UK's leading travel trade titles to Las Vegas November 13-17 on a group trip to showcase Las Vegas's unique and often lesser-known sides. The four-night press trip will focus on five key themes: dining, entertainment, spa wellness, sports and adventure and art and culture. The press trip will showcase the variety of holidays possible in the destination. As well as each theme, the trip will the journalists are interested in the newest and most exciting openings and experiences on the Strip and in Downtown. Please submit offers by Monday, October 23. If you have any questions regarding this opportunity, please contact Anastasia Sewell, LVCVA UK at anastasias@hillsbalfour.com.

ROCK 'N' ROLL MARATHON
**Vogue Australia Online (UVM 331K) **POSTPONED** Deputy editor of Vogue Australia, Sophie Tedmanson has postponed her trip and will visit the destination in 2018. We will include the new dates in the international newsletter when confirmed. If you have any questions regarding this opportunity, please contact Kate Pernfuss, LVCVA AUS/NZ at kpernfuss@visitlasvegas.com.
**Rock 'n' Roll Marathon and China Wellness FAM - To showcase Las Vegas as an ideal destination for sports and wellness experiences, a gateway to national parks, a paradise for outdoor adventures and to promote an only-in-Vegas wellness and outdoor getaway, the LVCVA China office will host select journalists from five leading lifestyle and travel titles November 10-15. The journalists will participate in the 2017 Rock 'n' Roll Marathon activities and cover the destination overall. Coverage will target affluent Chinese and FIT travellers while also promoting nonstop service from Beijing to Las Vegas through Hainan Airlines.
Confirmed outlets include:

  • Comfort (circ. 280K) - China’s high-end lifestyle media
  • jiemian.com (UVM 150K) - China’s leading online lifestyle media
  • Adventure (circ. 500K) - China’s leading sports and outdoor media
  • Voyage (circ. 400K) - China’s leading travel and outdoor media
  • Yoho! Girl (circ. 520K) - WeChat followers (300K) China's leading fashion and lifestyle media

We are seeking assistance with accommodations, dining, entertainment, attractions and outdoor experiences. Please submit offers by Tuesday, October 24. If you have any questions regarding this opportunity, please contact Crystal Zhang, LVCVA China at czhang@visitlasvegas.com.

**Rock 'n' Roll Marathon Continental Europe FAM - To highlight Las Vegas as the ideal destination for those seeking adventure, unique experiences and wellness offerings, the LVCVA will welcome one journalist from Italy, two journalists from Denmark, and three bloggers from France November 10-14 to participate in the 2017 Rock 'n' Roll Marathon. One LVCVA representative will escort the FAM. In addition to the marathon, the journalists are looking for experiences that could be checked off of an "only-in-Vegas" bucket list.
Outlets include:

French running bloggers include:

We are seeking assistance with accommodations, dining, spa, activities and entertainment. Please submit offers by Tuesday, October 24. If you have any questions regarding this opportunity, please contact Molly Castano at mcastano@lvcva.com or Géraldine Charollais, LVCVA France at gcharollais@visitlasvegas.com.

**Rock 'n' Roll Marathon Korea FAM - The LVCVA's Korea office will host a group media FAM November 8-13 for five to seven journalists and an LVCVA Korea representative.
Confirmed outlets include:

  • Harper’s Bazaar (circ. 100K; UVM 500K) - famous for its sophisticated, elegant and edgy content on women’s leading trends in fashion, beauty, and lifestyle. 
  • Cosmopolitan (circ. 120K; UVM 400K) - known as a leading woman’s magazine, it features articles on a variety of topics such as fashion, celebrity news, trends lifestyle and more. 
  • ELLE Korea (circ. 150K; UVM 600K) - one of the leadingtop lifestyle fashion magazines in the world. It focuses on fashion, beauty, health, entertainment and lifestyle topics. 
  • VOGUE (circ. 120K; UVM 500K) - one of the most popular publications for women aged 30-40 for the most up-to-date fashion, style, hairstyle, beauty, health, and culture. 
  • W Korea (circ. 100K, UVM 300K) - a monthly fashion magazine, known for its daring pictorials, sharp analysis of the fashion trends, influential beauty and wellness articles. 
  • Allure (circ. 120K, UVM 300K) - a licensed magazine specializing in beauty, travel, trendy lifestyle and health that feature real tips. 

The FAM will focus on healthy lifestyle, wellness, and recreational offerings in the city. The invited journalists will be encouraged to participate in the Rock 'n' Roll race activities. We are seeking assistance with accommodations, dining (casual, upscale, healthy and farm-to-table themed), attractions, and outdoor activities. Please submit offers by Tuesday, October 24. If you have any questions regarding this opportunity, please contact Kate Lim, LVCVA Korea at klim@visitlasvegas.com.

CULINARY
R&R Partners is seeking information on a variety of culinary story angles to use for pitching efforts domestically and internationally. We are specifically interested in local farms, farm-to table restaurants and chefs, green initiatives in farming and sourcing ingredients, farmer’s markets and ongoing cooking classes. Please send all relevant information to Tamara Rocha, R&R Partners, at tamara.rocha@rrpartners.com by Friday, October 20.

HOLIDAYS
With the holidays right around the corner, R&R Partners will be drafting three separate press releases highlighting the top ways to celebrate the holiday season in Las Vegas. We are seeking information on events, offerings, food and beverage specials as well as any unconventional activities taking place in the destination during the below holidays.

  • Thanksgiving
  • Christmas
  • New Year's Eve

Please send all holiday information to Stevi Portz, R&R Partners, at stevi.portz@rrpartners.com by Friday, October 20.

Sports in Las Vegas - The LVCVA and R&R Partners are looking at different ways to promote Las Vegas as the destination to watch all sports. To kick things off we are looking for viewing parties for the upcoming Mayweather vs. McGregor fight on August 26. We are seeking names of locations for viewing parties to include in a larger list. Please send viewing party information to Stevi Portz, R&R Partners at Stevi.Portz@rrpartners.com by Friday, August 4.

Las Vegas Development Trends Press Release - The LVCVA will create a press release detailing notable construction, expansion and remodeling projects that have either been announced or are currently underway in the first half of 2017. The trend release, aimed at highlighting ongoing growth in Southern Nevada, will be distributed to national, international and local media outlets. Please send details on pertinent developments to Amanda Arentsen, at aarentsen@lvcva.com, by Friday, August 4.

USA Today 10 Best (UVM 1M) - Lois Alter Mark, USA Today 10 Best travel contributor, will visit Las Vegas with one guest, September 6-9 to write a 1,000-word feature on the destination. The online roundup will highlight Las Vegas’ new and unique offerings, with a focus on activities travelers can experience outside of gambling. We are seeking assistance with luxury accommodations, fine and casual dining, entertainment, spa/wellness and outdoor activities. Coverage is expected to run online October 2017. Please submit offers by Friday, August 4. If you have any questions regarding this opportunity or would like to discuss further, please contact Allie Edwards, R&R Partners, at Allie.Edwards@RRPartners.com.

Business, Meetings and Conventions - The LVCVA and R&R Partners are developing an image asset library for Business, Meetings and Conventions to be used across disciplines including the VegasMeansBusiness.com website, media and digital content usage. We are seeking images from our property and destination partners showcasing Business, Meetings and Convention capabilities.
We would like to receive images that are (at least) 300dpi and depict the following aspects:

  • Tradeshows and Convention spaces
  • Large and Small Meeting spaces
  • Both dressed and non-dressed spaces
  • If images include people, then faces and likeness must not be recognizable unless you have necessary permissions.

For image submissions and questions, please contact Jennifer Kettel at R&R Partners, jennifer.kettel@rrpartners.com.

Compliments of LVCVA

Shelley Stepanek/President DSA
Destinations Services Association
702.498.9973 cell
1350 E. Flamingo #170
Las Vegas, Nv. 89119

Copyright ©2011 by Destination Services Association
Last updated 11/4/2017